Inside Cosmetic Media Group

The people, purpose and perspective behind the platform.

Discover the story of Cosmetic Media Group, meet founder Lucy Hilson and access the dedicated media desk for journalists.

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Strategic services

Influence built with intention.

Integrated communications, positioning and content for the people and brands shaping modern aesthetics.

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Home/ About/ Founder

Meet Lucy Hilson.

Founder, PR specialist, speaker, interviewer and industry commentator with more than 20 years of experience building trusted reputations across aesthetics.

Lucy Hilson seated beside a chess set in a white studio
Lucy HilsonFounder / speaker / interviewer / industry commentator
01 — Founder profile

Experience with a point of view.

Lucy Hilson is the founder of Cosmetic Media Group and one of the UK and Middle East's most established PR specialists in aesthetics.

For more than 20 years, Lucy has helped doctors, clinics, brands and industry leaders build trusted reputations through strategic public relations and media exposure. Her work has secured coverage in leading consumer, beauty and business publications, positioned experts as trusted media commentators and supported some of the industry's most recognised names.

As the industry has evolved, so has her vision. Cosmetic Media Group was created to go beyond traditional PR, bringing together media, education, content, podcasts, events and personal branding into one platform designed to help aesthetic professionals build authority, influence and lasting credibility.

Alongside leading Cosmetic Media Group, Lucy is a regular speaker, interviewer and industry commentator, known for championing higher standards in aesthetics and helping experts communicate with confidence. She is also the founder of the Diamond Awards Dubai and co-founder of The Aesthetics Edit.

“The most successful businesses are not always the most talented. They are the ones people know, trust and remember.”

20+Years in aesthetics PR
100,000+*Media features secured
HundredsOf experts represented
GlobalSpeaker at international industry events
FounderCosmetic Media Group & Diamond Awards Dubai
Co-founderThe Aesthetics Edit — Dubai’s first dedicated aesthetics guide
HostIndustry interviews and podcasts
CommentatorTrusted voice across aesthetics media

* Media coverage figure is shown as supplied in the client feedback and should be verified before the final website goes live.

Beyond the boardroom

A visible voice within the industry.

Lucy's personal profile is connected directly to the work and purpose of Cosmetic Media Group.

01

Speaker

International events, panels and industry conversations focused on reputation, visibility and higher standards.

02

Interviewer

Thoughtful conversations with clinicians, founders, innovators and the people shaping modern aesthetics.

03

Commentator

Expert perspective on communications, trust, media influence and the evolution of the aesthetics industry.